Thomas organs were imported by Stedfast Enterprises owned by Bruce Meyers 20 Minnie St Belmore in Sydney. I was introduced to Thomas organs when I joined Audra's Gifts and Music in Wagga Wagga. We sold tons of their smaller instruments. They were basic and cheap. Most all of the smaller ones came as knocked down units from Italy and had to be assembled for the customer and I had to replace the 110v transformer for an Australian 240v one. We never sold anything larger than the playmate serries as our Wurlitzer range took over the larger sales.

Although not my favourite organ I have several Thomas organs in my collection. One came to me through our shop, 871 traded in and never sold, 7181 given to me, 1265 came up in Wagga so I bought it to complete the Moogs.

871 Celebrity Royale 1973
371 Monticello 1973*
1265 Cameo Supreme 1974
All with Moog synthesizers.

7181 Celebrity Royale 1979*

Rare Australian Liberace Promo Brochure

      Australian TV advertisement with Liberace (TV Archive)

* Waiting to be restored.

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The Australian Women's Weekly article Wed 13 Oct 1976


The following is a quote from a statement made by Bruce Meyers ......
"Tom Glynn, advised that Liberace was doing a concert tour in Australia and maybe could do a Thomas organ commercial in Australia. He was contracted to opposition Baldwin Organs for virtually every country, but not Australia.
Bruce agreed but was staggered to find Liberaces fee would be $25000 US dlrs. He saw the potential and agreed but obstacles occurred. The Australian Musicians Union refused Liberace
Permission to work in Australia, other than the concert terms of his visa.
After much negotiation, we decided to make the commercial in USA. In order to do this we:
1.Had a script written by an Australian Scriptwriter.
2.Found an Australian soundman willing to travel to USA for the commercial
3.Found an Australian Cameraman, travelling in USA, to film the commercial.
4.Found a ten year old schoolgirl in Sydney, Justine Wilson, and Bruce taught her to play the first four bars of When the saints Go Marching In using the exclusive Thomas ColorGlo System.
5.Arranged for Justines Grandmother to be available as chaperone.
6.Arranged for a Thomas organ to be shipped from Los Angeles for the commercial.
7.Bruce Meyers planned the project as commercial director.
We shipped the whole unit to Liberaces Los Angeles home in Las Vegas. The commercial was made in the garage of Liberaces home. The garage was:-
1.Air conditioned.
2.Floor of Italian Tiles
3.Had three chandeliers.
4.Had five poker (slot) machines.
5.Had no room for a car, which was a limousine and wouldnt have fitted anyway.
The commercial was made on a day temperature was 104 degrees. Every time we filmed and recorded a segment, we had to turn the noisy air conditioner off. Between segments we were plied with fruit punch by Liberace to counter the heat.
We shot 1800 feet of 35mm film, converted back in Australia into one 60 second and two 30 second commercials. They were the most successful music commercial in Australian Music Industry history. The whole production, travel and TV time cost exceeded $500,000 and Australian Organ sales, not only for Thomas, but for all other competitors, reached staggering sales increases, so that Australian organ sales proportionately were higher than for most other world markets.
Liberace was the most professional and helpful artist I have ever worked with.
Bruce Meyers
Managing Director
Stedfast Enterprises Limited"
 
 

Select a Thomas organ below to view

871 Celebrity Royale 1973

7181 Celebrity Royale 1979

371 Monticello 1973

1265 Cameo Supreme 1974

       
 
 

Thomas Organ Company History

Edward G. Thomas founded the Thomas Organ Company in 1875. Their first instruments were pipe organs and they later manufactured reed organs as well. Thomas George invented the Thomas electronic organ after having been involved with previous organ developments. In 1956, with the financial backing of Joe Benaron, he reorganized the Thomas Organ Company, headquartered in Sepulveda, California. Joe Benaron was the president of the company for many years.

The first Thomas organs had one manual and about ten stops. These stops were dial controls and operated just like the volume control on a television set. One model of this type was the Talking Organ and had a built-in phonograph, which used records for lessons and was called the “Built-In Teacher”. These early models used a shared-generator system, which utilized one generator for every two adjacent notes. Soon, this clumsy system was abandoned
and Thomas went to master oscillators. Two-manual and pedal models with a larger number of stop dials were introduced and the dials eventually gave way to conventional stops with a minimum of dials for less important functions, that is, vibrato depth and speed, pedal volume, repeat percussion speed and manual balance.

The organs of the 1950s were huge monstrosities and the public loved massive furniture then. Thomas was built as a home organ, and indeed, this was their largest market. They were the first to develop the “streamlined” console, which was more attractive for home use.

In 1966, Whirlpool purchased the Thomas Organ Company.

Thomas went to transistors in a hurry. Because of the room inside the console this saved, more features were developed that put Thomas into a position of eminence. They introduced several features that became standard in the industry. The most important of these was Repeat Percussion, which could be played from either or both manuals. This had great appeal to the organ customer as now one could produce the sounds of a banjo, marimba, mandolin and a
host of others automatically. This made its way into all other home and entertainment organs. Another famous feature was Vibra-Magic. When this stop was activated, vibrato was withheld on short notes, but when a note was held longer, vibrato was added gradually to whatever vibrato setting the organist selected. It bore an uncanny resemblance to a violin being played. Other companies followed with Delayed Vibrato. In today’s modern instruments, it is built directly
into the stops and is no longer available on a separate control. Thomas also included a trigger-attack percussion and a sustain system for virtually any percussion effect. The built-in Leslie speaker added great richness and depth to the tinny, poorly filtered sounds of the organ.

A unique feature of the Thomas spinets was their 13-note pedalboard, which was arced inward to simulate console pedals. They were too small for heel and toe playing and they were only one octave. The Concert Serenade and the Lawrence Welk had two 44-note manuals and 25 short pedals.

There was one area of the market that Thomas cornered. They made a successful line of small, inexpensive spinets perfectly geared for home use. The manuals had 37-notes and there were 13 pedals with about a dozen stops and a few dial controls. These “baby” organs had attack percussion, repeat and a Leslie speaker. Not a bad deal for $500.00 in the 1960s! These organs were found in homes and apartments and purchased by parents who wanted to see if the children were interested in playing it. If they were, a trade-in for a better instrument could be made and if there was no interest, not much money was lost.

Thomas manufactured several smaller models of the Thomas organ in kit form. These proved very popular as the price was lower because the customer assembled it himself. Thomas also manufactured organs under the name Silvertone.

In the 1960s, the Thomas Organ Company was the importer of Vox combo organs from Italy. This brand of instrument was used by many rock and roll groups, most notably, the Beatles. The Vox Continental was a very popular model. The Thomas Organ Company bought the manufacture rights to the Moog synthesizer. Professional entertainers bought many of these. Thomas produced an organ using the Moog name utilizing the synthesizer. They also produced Thomas Organ Model 1265 Cameo Supreme, 370 Monticello and 871 Celebrity Royale , which included a built-in Moog synthesizer incorporated into the upper manual with its own division of stops.

The Thomas organ was manufactured with an abundance of features. Many households owned them and they were fun to play. The tone was not acceptable to professionals but the features kept the general public buying them. The instruments were cheaply built.

Another innovation during its heyday was Color-Glo, an instructional system which illuminated the keys of the manuals (and therefore their corresponding notes in reverse relief) from behind with fluorescent lights. The lower manual had black, green, and red colored bands behind the notes necessary to play a second-inversion C, a first-inversion F and a root-position G. The C, F and G pedals had colored bands across their tips corresponding to the chords. The idea was that a rank beginner could create music simply by following the very simple music books that featured lettered noteheads and color-coded chords. "Matching the colors" was sufficient to play full-sounding four-voice chords.

Thomas's three-volume course Color-Glo Plus: A Sound For Everyone introduced "three simple rules" that allowed for more chords, by changing the pedal notes and/or specifying a manual note to raise or lower. The chord's letter name indicated the pedal to play, while as before, the color-coding specified the basic C, F, or G chord shape on the lower manual. Note name stickers were provided for the pedals. These extended rules allowed for chords such as (black) Am7, +A7, and −Cm; (green) Dm7, +D7, and −Fm; and (red) Em7, +E7, and -Gm. The height of any + or - before the chord symbol showed which note to raise or lower.

In 1979, Thomas Organ Company was one of the first big organ companies to go out of business. It vanished as a corporate entity. In 1997, the Thomas Organ Company was again reorganized using digital technology, with Bob Ralston on the Board of directors.
                                                                                                                                                                                                                            By Frank Pugno

 

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